Business Analysis focuses on improving processes within organizations. While data is crucial, it's equally important to recognize the human behaviours and interactions that shape the business landscape. Psychology becomes a powerful tool for a Business Analyst to understand these human dynamics. Here's why we would like to invite you to contribute a chapter to an upcoming edited book titled ‘The Power of Psychology in Business Analysis. Statistics and Trends.’
Therefore, new research questions have appeared, but also the need to build politics as close as possible to the capacity and characteristics of individuals. From this point of view, this volume wants to approach new theories of human decision, passing through those that concern human behaviour from an economic, psychological, and multidisciplinary perspective.
This range of theories involves a mixture of approaches that come from psychology and economics, combining quantitative and qualitative research methods as well as mathematical formalization. Certainly, decision theories and business analyses can be considered as interdisciplinary approaches that stand at the intersection of several paradigms that can enter dialogue through this analysis framework.

What’s the Aim?
Psychology in business analysis is essential for understanding human behaviour in the context of business decisions. Here are some key aspects that we want to address in this book:
1. Consumer Behavior: Understanding consumer needs, preferences and behaviour is crucial to the success of a business. Psychology helps in identifying the motivations and influences behind purchase decisions, as well as in anticipating changes in customer preferences.
2. Marketing and Advertising: Psychology is often used in developing marketing and advertising strategies. Principles such as persuasion, social influence and emotional marketing are applied to attract and retain customers.
3. Human resource management: Within a company, psychology is used to understand employee behavior and manage interpersonal relationships. Issues such as motivation, leaders and team, job satisfaction, career expectations of X-Y-Z Generations and stress management are all influenced by psychological principles.
4. Decision Analysis: Psychology contributes to understanding how people make decisions in the context of business. Theories such as prospect theory or theory of rational behaviour are applied to assess risks and rewards and to improve decision-making processes within an organization.
5. Feedback and performance improvement: Psychological understanding of how people receive and react to feedback is essential in improving individual and organizational performance. Psychology can help develop effective feedback processes and manage resistance to change.
6. Data Analytics and Predictivity: Using psychology in data analytics can help develop more accurate predictive models for consumer behaviour, employee performance, or market trends.
In essence, integrating psychology into the Business Analysis toolkit recognizes the connection between data and human behaviour. It allows Business Analysts to bridge the gap between numerical insights and the intricacies of human dynamics, contributing to a more comprehensive and effective approach in the evolving landscape of Business Analysis. As businesses continue to evolve, understanding not just the data but also the people behind it becomes key to driving meaningful change and innovation.

Peer Review Process
ASERS Publishing is dedicated to publishing exclusively peer-reviewed papers and books. All scientific works are subject to double blind peer-review prior publishing. ASERS Publishing is a member of the Committee on Publication Ethics (COPE), and all participating referees and Academic Editors are instructed to review submitted scientific works in line with the COPE Ethical Guidelines for Peer-Reviewers where applicable.

No hidden costs
Flat rate Chapter Processing Charge for manuscripts up to 20 pages. Authors or their institutions/funding bodies will need to pay the CPC following acceptance after peer review. The cost of publication in digital format is 250 euro/ chapter.

Our expectations
We seek both theoretical and empirical chapters that tackle the issues of Business Analysis and Applied Statistics in Psychology by addressing one or more of the above-mentioned topics of interest.
The text will be made up of about ten chapters submitted by different authors, and organized by the editor.
Each chapter should contain an original analysis. We expect a critical analysis and the consideration of the different points of view within the area should be addressed.
Authors will be expected to work in close collaboration with the editors to ensure the above-mentioned expectations are met. Additionally, all authors will be expected to review at least one of the other accepted chapters.

Abstracting and indexing
'The Power of Psychology in Business Analysis. Statistics and Trends' will be published in digital and print format (on demand) with eISBN/ ISBN and DOI assigned. Each chapter will be carefully double reviewed by the Editors and Scientific Editorial Board of ASERS Publishing and they will check the proposals with iThenticate in order to identify potential similarities.
The book and chapters will be disseminated worldwide, abstracted and send to be evaluated for inclusion in the following databases: CEEOL, EBSCO, EconLit, RePEC, JStore, SCOPUS, Clarivate – Web of Knowledge, WorldCat, and Cabell’s Directory.

Submission Guidelines
Please send us an abstract of your proposed chapter, not exceeding 500 words, on or before the 15th of June, 2024.
Proposals will be treated on a first-come, first-served basis, so early submissions are encouraged.
Abstract proposals should be forwarded to the editor:
PhD Laura Ungureanu, Spiru Haret University, Romania (laura.ungureanu@spiruharet.ro)

and PhD Paraskevi Theofilou
General Hospital of Thoracic Diseases SOTIRIA, Athens, Greece
Hellenic Open University, School of Social Sciences, Patra, Greece
Lab of Experimental and Applied Psychology, SCG-Scientific College of Greece, Athens, Greece
(pardrothe@gmail.com)

 

Publication Schedule
Abstract Submission Deadline: 15th of June, 2024
Notification of Acceptance: 30th of June, 2024
First Chapter Draft Submission Deadline: 1st of September, 2024
First Round of Reviews: 15th of September, 2024
Second Round of Reviews: 30th of September, 2024
Full Chapter Submission Deadline: 1st of October, 2024
Expected Publication: 1st of November, 2024

Please feel free to share this call for contributions with colleagues and networks who may be interested.